Articles

A crappie fish jumping from the water at sunrise, showcasing the beauty of early morning fishing with Thermocline Lures.

Hooked on Sunrise: Catching Crappie with the Pe...

Thereā€™s something magical about being on the water at sunriseā€”cool air, the calm of nature, and the excitement of that first catch breaking the surface. ThisĀ is exactly what we live...

Hooked on Sunrise: Catching Crappie with the Pe...

Thereā€™s something magical about being on the water at sunriseā€”cool air, the calm of nature, and the excitement of that first catch breaking the surface. ThisĀ is exactly what we live...

An organized tackle box with a variety of fishing lures, including soft plastics and jig heads, for choosing the right bait.

Choosing the Perfect Lure Color: Tips for Every...

For avid anglers, choosing the right lure color can make all the difference in attracting that prize fish. Water clarity, light conditions, and fish species all play a big role...

Choosing the Perfect Lure Color: Tips for Every...

For avid anglers, choosing the right lure color can make all the difference in attracting that prize fish. Water clarity, light conditions, and fish species all play a big role...